Profits are Always in Style

Imagine

Filling up a retail fashion day camp for tweens/teens year after year. theONswitch was hired to handle all marketing year-round.

Focus

Engaging prospects by getting into the heads of both kids AND their parents.

Buzz

In 2016, we built a fashionable new website and introduced an all-new fashion tech curriculum. We’ve also executed an innovative combination of guerilla marketing (a faux runway in a mall), database-building promotions (free Coach giveaways), a virtual fashion talk show, and an event with teen spokeswomen/designers Isabella Rose Taylor and  Kate Walz and celebrity stylist Denise Caldwell.

Profit

100% boost in engagement, a visit from a major television station, thousands of social media fans, appearances by  and a feature article in the New York Times. (And lots of teens will be working FOR fashion brands one day…not just wearing them.)