An established family bakery engaged us to quickly turn clicks-- to cakes-- to cash. The owners feared their company would be left behind in the crumbs of competitors who began "taking the cake" in the virtual world.

Imagine

Carousel Cakes came off of a media "sugar-high," comprised of months of mentions in top publications including kudos from Oprah and Rachael Ray.

The owners wanted to translate the "real world" buzz to "virtual world" success through increased online sales.

Focus

Created online presence with a Facebook Page, a Facebook Fan Group and Twitter account.

• Acquired a virtual fan base and created an e-mail marketing program to target these new enthusiasts as well as the bakery’s existing customer base.
• Blitz blogger outreach garnered an online journalist following.
• Memorable monthly promotions—e-codes offered to newsletter subscribers; bakery website; and "cake coins," which drove foot traffic to the shop.

Buzz

In just months, Carousel Cakes garnered hundreds of new online "fans," "friends," and "followers."

• Blogosphere began to buzz. Raves included "simply one of the best cheesecakes I ever tasted" ; "showstoppers," and would "highly recommend them."
• Over 3,000 people opened the e-newsletters, generating 500 hits to their website in just 60 days. Over Thanksgiving, website hits were up from the previous year by 1,000+ viewers.

Profit

Clicks turned to cash, when an upswing in online orders came.

The "frosting on the cake?" Profits grew despite a down economy and national trend of declining luxury goods sales. Success couldn’t be sweeter.